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Phoenix New Media Limited (NYSE:FENG) Q2 2025 Earnings Conference Call August 12, 2025 9:30 PM ET

Company Participants

Muzi Guo - IR Manager
Xiaojing Lu - Chief Financial Officer
Yusheng Sun - Chairman of the Board & CEO

Conference Call Participants

Alice Tang - First Shanghai Securities Limited, Research Division

Operator

Good day, and thank you for standing by. Welcome to Phoenix New Media's Second Quarter 2025 Earnings Call. [Operator Instructions] Please be advised that today's conference is being recorded.

I would now like to turn the conference over to your speaker today, Muzi Guo from Investor Relations. Please go ahead.

Muzi Guo

Thank you, Amber. Welcome to Phoenix New Media's Earnings Conference Call for the second quarter of 2025. Today's call will begin with an overview of our quarterly results, followed by a Q&A session. Our quarterly financial results and the webcast of this conference call are available on our website at ir.ifeng.com.

Before we continue, please note the safe harbor statement in our earnings press release, which applies to any forward-looking statements made during this call. Unless otherwise stated, all figures mentioned are in RMB. Joining me today are our CEO, Mr. Yusheng Sun; and our CFO, Mr. Edward Lu. I will now pass the call to Mr. Sun for his opening remarks. I will provide translation as needed.

Yusheng Sun

[Foreign Language]

Muzi Guo

[Interpreted] Thank you all for joining today's call. The past quarter has been marked by external challenges, but we managed to maintain steady momentum. Our team remained focused on a few key priorities, enhancing the depth and impact of our content while also exploring more diversified opportunities for collaboration and monetization. We are pleased to see these efforts gradually translating into tangible results, reflected in positive user feedback and business growth. In particular, during the second quarter, we made meaningful progress in content


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