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Nike (NKE.N) CEO Elliott Hill got a vote of confidence from one ​of its largest customers, British sportswear ‌retailer JD Sports (JD.L), whose boss said on Thursday he was "doing a great job".

Hill, who was ​with Nike for more than three ​decades, returned as CEO in October ⁠2024 to lead a turnaround at ​the firm which had been struggling with ​strategy missteps that soured its relations with retailers.

However, 18 months into Hill's attempts to revive Nike, the ​sportswear giant is losing market share, ​and Wall Street is signaling growing impatience with its ‌struggle ⁠to clear inventory and churn out must-have sneakers.

Nike products make up about 45% of JD Sports' sales.

JD CEO Regis Schultz ​said JD's ​relationship ⁠with Nike was "fantastic" and Hill just needed time.

"Elliott Hill has done ​the right thing which is ​to ⁠change the culture, to come back to a culture of innovation of product, we ⁠feel ​good about what he's ​doing," Schultz told Reuters after JD reported full year results.