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Baozun Inc. (NASDAQ:BZUN) Q2 2025 Earnings Conference Call August 28, 2025 7:30 AM ET

Company Participants

Junhua Wu - Co-Founder, Chief Strategy Officer & Director
Ken Huang - Corporate Participant
Wenbin Qiu - Co-Founder, Chairman of the Board & CEO
Wendy Shu Sun - Joint Company Secretary and Senior Director of Corporate Development & Investor Relations
Yanjie Zhu - Chief Financial Officer

Conference Call Participants

Alicia Yap - Citigroup Inc., Research Division
Chris Zhao - Unidentified Company
Ye Tao - CMB International Securities Limited, Research Division

Operator

Good morning, ladies and gentlemen, and thank you for standing by for Baozun's Second Quarter 2025 Earnings Conference Call. [Operator Instructions] As a reminder, today's conference call is being recorded.

I will now turn the meeting over to your host for today, Ms. Wendy Sun, Senior Director of Corporate Development and Investor Relations of Baozun. Please proceed, Wendy.

Wendy Shu Sun

Thank you, operator. Hello, everyone, and thank you for joining us today. Our second quarter 2025 earnings release was distributed earlier before this call and is available on our IR website at ir.baozun.com as well as on PR Newswire services. We have also posted a PowerPoint presentation that accompanies our comments to the same IR website where they are available for download.

On the call today from Baozun, we have Mr. Vincent Qiu, Chairman and Chief Executive Officer; Ms. Catherine Zhu, our Chief Financial Officer; Mr. Junhua Wu, Director and Chief Strategy Officer; and Mr. Ken Huang, Chief Financial Officer of Baozun Brand Management.

Mr. Qiu will first share our business strategy and company highlights. Ms. Zhu will then discuss our financials, followed by Mr. Wu and Mr. Huang, who will share more regarding our e-commerce and brand management segment, respectively. They will all be available to answer your questions during the Q&A session that follows.