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Wait, my dear, I tried this job, I try this job I tried, this job I try, this, job I try ,this job I tried ,this, job That's it, as Madriano said, our engineering is creative and has the ability to invent. A gente já fez muita coisa, como vocês viram na vinheta, que ninguém esperava que a gente fizesse. E o futuro era bem, não, muito opaco, muito nublado sobre para onde a ciência, os engenheiros deveriam inventar. Assim, em todas as áreas do conhecimento. Na área digital não é diferente. nos últimos 20 anos muita coisa aconteceu e muitas empresas bem-sucedidas do Brasil e da América Latina surgiram por conta disso. A gente viu a internet começando nos anos 90, 2000, que foi quando a gente nasceu, quando a people pulam, a gente não sabia, não tinha a mínima ideia do que a gente A gente pulou, eu e o Mariano, pra essa internet, mas a gente viu a criação do Mercado Livre, que não é brasileiro, mas é dos nossos vizinhos argentinos. E quando o Mariana tá dizendo aqui Brazilian Engineer, a gente tá de fato falando da engenharia que vem da periferia, que vem do Argentino, que veio da América do Sul. E a gente é muito orgulhoso de ter o Mercado Libre próximo da gente, bem sucedido, enfrentando the global giants, with all the creativity and all the work force that only that team has, which is admirable. We saw Mobile giving fruits to iFood, to Nubank. Can you imagine Nubanc, the banking technology? There is no place in the world, a company so sophisticated in banking technology, to know how to deal with the customer of the financial system, like Nubank. We saw in the cloud there was a need to transform. We took the revolution of Amazon Web Services, the cloud, we transformed the entire company. And it was one of the first e-commerce companies, first software companies to be API first, to be on the cloud. It seems crazy, it seems obvious, but in 2012 it wasn't, in 2010 it wasn´t. It was very controversial, where and what effects the cloud would bring to the industry as a whole. And we are here, the país refez tudo, pensou tudo de novo porque o cloud apareceu. E a gente agora tá entrando numa terceira, quarta grande era, vamos chamar assim, que a mais importante de todas, eu diria, que é a era da revolução de AI. Todo mundo tá falando aqui todo dia, essa palavra, todo mundo fala toda hora, mas não é sem mérito, tem que falar mesmo, não é exagero. Todo mundo diz que os softwares vão morrer. Pensa assim, o software que não migrou para a nuvem, o software that didn't have API, o software which asked for an expensive license, died. The software that did not transform, the people that did't transform at the time of the cloud, are no longer here or are dead. The companies have not grown. It will be the same thing with AI. Software companies will live, individuals will have a lot of work, but only those who reinvent themselves. And VTech is trying to do its job. We have been thinking for 18 months, reflecting on what is a native e-commerce platform in AI. How do we incorporate all this technology in favor of the e-commerce industry? This is what we are doing. We are redoing VTEX, as we redid VTEXT in 2010. We are rethinking what it is to be a software company in two years. We are thinking about what e-sports is in two more years. And I'm not talking about 15 years. When we made the cloud in 2010, we said, let's stop everything and redo the software. 15 years have passed until the next revolution. Now I'm talking about 2, 3 years at most that this revolution will have happened. The good part is that at Vitex we don't have the issue of getting rid of the ties of the past if they hinder our future. And we are working on it. We are going to show here a little of what this ViteX is that we are seeing, which is much more mature than last year, but I already tell everyone here that next year we will be sorry, I will be ashamed of Geraldo, who was here today, because he has grown so much, he has changed so much. But I'll be here showing that we have changed. We will have changed, we will have transformed into this new and wonderful world, which is the world of artificial intelligence. Well, and how is this VETEX? There's a lot that's going to change, but I think I can quickly say how it is. It's a software that works for us. It's not just a software that helps us do our work. It's software that works a lot in our time while we're doing other things. It's the software that we don't need to It will keep asking him all the time, it asks for help in a proactive way when it needs it. This is also a software that offers individualized experiences. Now, not only for the consumer, it is an individualized experience for those who are operating e-commerce, for those operating, doing digital operations. Cada um vai ter uma experiência, vai usar o software do jeito que quer. Aqui são os highlights, de onde a gente está indo, as grandes percepções e distinções que a gente tá tendo. E a gente vai mostrar, daqui a pouco, as próximas etapas desse nosso desafio. And here it's cool, taking a glimpse of Mariano's lecture, of Mariana's manifesto, we're not copying, we are being a leader in the revolution, we have been inventing the future. And here, well, I would like to invite, I will invite here now Alexandre Guzmão, our VP of Product, to give a pass of what we are doing. Sempre, ele vai lembrar isso diversas vezes, vocês podem ver tudo com mais profundidade nos nossos books, que a gente tem demos, tem demonstrações, tem conversa, tem muita exploração e tem muita coisa nova que já está criando valor hoje para o nosso cliente. A nossa mode da Vitex é AI com impacto. A gente não tá fazendo nada genérico, a gente tá fazendo AI pra melhorar cada um dos workflows de cada um de vocês. A gente tá fazendo AI pra mudar a experiência do consumidor. Vamos ver, vamos ver, eu vou fazer uma vinheta, né, e depois o Guzmão entra no palco. Guzman, bem-vindo, que você arrebente aqui. Obrigado, obrigado, aonde se vê, hein, mais? We'll be right back. We'll be right back. A great honor to be here with you, Geraldo. Well, if one thing is clear, it is that the transformation with IA is already in an advanced stage. And now the question is, how are you going to operate in this AI-native world? Because the current model, it doesn't scale anymore. to operate dozens of tools, in small sites, repetitive processes, always working in a delayed way. This does not scale anymore. And it was exactly this question that we asked ourselves and that led to the transformation of VTEX, which Geraldo just mentioned. How to reinvent or reinvent the VTEx platform in the light of a new model, informed by IA, built around three principles. The first is comprehensive and integrated, which is to connect all your channels, operations and data in a fluid way so that IA can have all the context of your business to operate better. The second pillar is intelligence, I'm able to create a system where A agents can optimize the operation for you. And the third pillar is what Geraldo also said, oriented to results, oriented to impact. We are no longer building tools to be operated in a tactical way, we are building a system that acts and is focused on generating results. And after more than 18 months of serious work, I am very excited to introduce you to the next chapter of Vitex. We are the first AI-native trade suite on the market. I am proud to say that. Construído para CIOs e CEOs, uma suíte que assume a complexidade do complexo modelo para que você foque no que mais importa, que é o seu negócio. Nossa suíta conta com três produtos. O VTEX Commerce Platform, o CX Commerce platform e o EDS platform. O Commerce Platform é a base que sustenta toda a sua operação de comércio, agora operado por meio de agentes de água. A CX Platform é uma nova interface multicanal conversacional que transforma a forma que você atende e converte os seus clientes. And the Ads Platform transforms your digital ecosystem into high-performance media for your advertisers and margin for your business. We are an integrated suite with security, privacy and resilience in the first place. and that delivers multiple solutions, but the most relevant solution of all is to be able to truly connect the brand to the consumer at all points of the journey, whether it is online, offline, sales force, WhatsApp, B2B, marketplace, call center, delivering a fully connected, coordinated, personalized and intelligent experience. And the coolest part, all of this is operated through GA agents, in a conversational way, in a unique and intelligent control panel. And today, you will see it all live. We will make three demos, one at a time. At CX Platform, we will show you how we are redefining the consumer experience to deliver more conversion and service efficiency. In the Ads Platform, we will show you how we are expanding the monetization of retailers and advertisers. And finally, in the Commerce Platform, we will demonstrate how we have been drastically reducing the cost of operating the business. We will start with the CX Platform, so I want to call to the stage our Vitex co-founder, Rafa Forte. Thank you, Guzmão. Good afternoon, VTex Day. It is a great pleasure to return to this stage, even more so to bring to you, for me, one of those that is one of the biggest news of Vitex in recent years. Imagine the following, you have in your hands a blank sheet and decide to draw on this blank sheet a solution that will help you to sell more and reduce the cost of your operation. And for this, this solution must be able to access all and any information from your company, no matter where it is. Just as it is also important for it to access other relevant information about your business, even if they are outside your company. Now, imagine that this solution understands the whole set of information, contextualizes it and uses it to talk to your clients in a fluid and natural way, wherever your client wants, in any channel and in any way he wants. It doesn't matter if by text, by voice or by image. It doesn't matter if your client just wants to receive or search for a simple product, or even if he wants to discuss with us the technical details of a complex product. It doesn´t matter if he just wants a recommendation or if he only wants to finish a purchase. It doesn't matter if he simply wants to know where his order is or even change a product he just received. That's right, now we can stop imagining this solution because it already exists and it's called the VTEX CX Platform. platform, which is the DTEX conversational experience platform capable of helping your customer from the beginning to the end of the journey, from the purchase intention to the post-sale. Unlike traditional chatbots that only follow predefined flows by humans, the CX Platform It's a 100% solution of artificial intelligence agents who work together 24 hours a day, 7 days a week, on any channel that your client wants to talk to you on. All these agents think, talk to each other, make decisions and perform actions to solve what your client needs and when he needs it the most. But if I stay here just talking and showing slides to you, there will be people there thinking that all this is too good to be true. So, to show how all this works in practice, in a demo live, I have the pleasure of inviting to the stage my friend and CEO of the Vitek CX Platform, Leandro Neves. Please, Leandro. Good afternoon, Vetex Day. Thank you, Rafa. It's a pleasure to meet you. May the gods of the internet help you in your demo live. First time here at the Vetex day. But before diving into technology, I wanted to make a strange confession, okay? Yesterday was the birthday of a great friend of mine, and I didn't want VetexDay to be able to buy him a gift. But I'm going to take advantage of this demo to show you how we can solve this kind of problem. I'm here at the site of Ausklin, a beautiful site of the Auskling, and I'm gonna make a search. I want a gift for a friend who started doing tracking. Note that it's not just a search for keywords, okay? He understands the catalog, if I am logged in, he understands my purchase history and works as a personal shopper, making all the best recommendations. I will select this one, no, I think this one is better, more beautiful. I will add the cart and I will close my order. Hi daughter, hi, hi sorry, no, no it's your grandfather who picks up today at school, I'm here in the middle of the VTX Day stage, there are more or less 10,000 people looking at me, okay, kiss, bye, sorry guys, first time, I didn't leave it on mute here, but that's how it happens to me here in this gaff, it happens with most of our clients, okay? life goes on and the cars are going to stay behind. We are losing sales, right? But look how interesting, I wanted to show you here. While I was away from the purchase process, I just received here an abandoned car. And it's not any abandoned car here, okay? This abandoned car was developed by Meta in collaboration with Aventex, where I can do the direct closing here on WhatsApp. Just click, copy and make the payment, that is, it is really to finalize the purchase journey process. But, like every good consumer, the purchase decision takes us out of doubt, right? My friend said that the last time he did the track, his foot was all wet. This tennis can be waterproof, it heats up a lot. Once again, this is not a search for keywords, questions and answers. He understands the entire product specification table, the history of purchase, exchange and delivery, which is very important, and the product comments. Okay, but can you deliver here on the stage of Vetex Day? I'm in a lot of urgency. The catalog of the Vetex and X-Platform is already located, so he knows which stores have the stock. This is very important. It's very important in the purchase decision process, because it's not just about showing which is the best product at that moment. It's really about knowing if that product is available for purchase. That makes all the difference, okay? Are you going to close with the fish? Cool! I'm going to want to buy this one. I think my friend wears more or less the number 42 and I'm gonna make the payment on the credit card, right? This is the most interesting part. What is the problem of selling through WhatsApp? You do the whole process, click, go out, enter the Checkout site. With the VTEXX platform, it is 100% integrated with the Vtex's Smart Checkout. All your policies are there. I, as a customer of Onslin, my credit card is here. Please don't write it down. I closed the order. And when I close the order, the whole process, without friction, the conversational journey will happen on the backstage. And here, more importantly, the notification process, product tracking, went out for delivery, this drastically reduces the service of the post-sale. So you won't have to wait for your customer to say, where's my order? process of notification, it will happen. So, it's here, it is paid, Rafa, I think it's already here, let's go. It's for you, you're my friend, man. Thank you. You're welcome. Thank you for the gift. Thank you, come here, come on, man! No. No? No. It's not 40? No. I say 41. Really? Yes. But thank you anyway. No, but I'll solve this now. I'll resolve this. Can I change it in any store in Austria that I know? No, you can't. But I'll do it now. It's beautiful, huh? I like it. Look, I wanted to change the T-42 for the 41. Can I? In the post-production process. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. In the post-sale process, in the relationship with the client, it's not just sending the notification, it is the complete cycle. Pre-sales, decision, payment inside WhatsApp, notification of WhatsApp, because only VTEX has it, and the complete closing of the cycle. And I'm going to get the number 41 for you, because the exchange here is fast. Oley, while you get the number 41, it's cool to say that we stand out a lot on WhatsApp, but Vitek CX Platform has already been integrated into more than 50 channels. So you can use email, WhatsApp, Viber, Instagram, Facebook, whatever you need. And I won another gift. No, this one I'm going to return. This one I know. This one, I'm returning. Okay. Thanks, man. A big hug. Thank you. Thank you very much. Bye, Viteks CX. Guys, what you just saw here is no longer a chatbot solution, what you just see here is a digital workforce, artificial intelligence multi-agents working together to attract customers, convert sales, reduce costs and solve problems. This is the CX Platform. And there is more. It is already present in 40 countries. Even here in Brazil, some big brands in Latin America already use it. Brands that deal daily with millions of customers, thousands of products and increasingly complex journeys. And the results are already impressive. C&A, for example, already solves more than 89% of post-sale services without human intervention. Osclay increased in more than 5 times the conversion of requests recovered through conversion channels. And also, Midea had an increase in average ticket in the 41% case, using the Concierge agent that works both on the site and on the WhatsApp store, and all of them, I said, all of them have considerably reduced the operational cost, the friction in the client's journey and practically zeroed out the waiting time for service and, by the way, increased the satisfaction of satisfaction, such as NPS, CSAT and Reclame Aqui. In other words, we are not here talking about a vision for the future, we're talking about the reality of the present. But there's one more thing, just to finish. Even if you're not a Vitex customer, you can use the CX Platform integrated into your current technology stack. And you who are already a VTEX customer, this is a native solution of the VTEXT Commerce Suite. And that's exactly why I want to invite you who already are a Vtex customer. Sign up at our booth, because the Vtext CX platform is already installed in your store. You just need to activate it. And we are inviting you to activate a free trial for 30 days. You just have to go there and activate it, and you will find out what this first multi-agency solution of artificial intelligence for retail and for the industry is capable of doing for your business. And finally, just as I got a gift from Osclen here, Osclin, for those who have been authorized to receive a push there on the cell phone, will send a gift to you too, so you can experience this experience at the brand's WhatsApp store. Enjoy, okay? Thank you. And I have the immense pleasure to continue this presentation of the Vitex Vision, to invite to the stage, to tell you more news, John Werner, CEO of ViteX Ads Platform. John, welcome! We'll be right back. How are you, Vitex Day? Let's see the house full again. Well, for the second consecutive year, I have the pleasure of bringing the topic of Retail Media to the center of the discussion of ViteX Day. Retail media that has already passed that phase of being a bet. It is the main agenda in the institution of retailers, brands and agencies that want to grow with maximum efficiency. This market, from a year ago, has grown and evolved exponentially, and here at Vitex, we proposed not only to follow this evolution at a distance, we challenged ourselves to be the protagonists of this new moment of Retail Media. That is why today, with great pride, we can affirm that ViteX Ads is the main Retail media platform in Latin America. It unites inventories in the on-site, off-site and even in the physical store. Gusmão and Geraldo recently showed how Vetex is incorporating IA into its core. And here at Vetex Ads this is no different. IA is the engine that drives our entire media journey and ensures efficiency and scalability to bring Brazilian retail media technology to the whole world. This is very important, this is very powerful. From the creation of the campaign to the delivery of an advertisement, we have the possibility of bringing the best audience, the best format, the best channel and direct the investment where it has the best result, seeking maximum efficiency. All of this connected, as always, in a real-time measurement, in a transparent and fully adaptable way to your business model. It is this evolution that, from then on, brings Retail Media as one of the main levers of growth in retail. And now, in the first hand, we will demonstrate the new experience of Vitex Ads. I would like to call Gabi here. Gabi, come here. Let's go to the present and future of VTXS. Come on! VTXT! What I want to tell you here, I leave very excited, very excited. Creating a retail media campaign still takes a long time. There are briefings, creation, operation, execution, usually involving several people in the process. And we are here to propose a new model, a new flow. As João commented, we are incorporating the Vitek CX Platform AI to help us manage all kinds of campaigns. So, we let you follow the screen-to-screen interface model for us to talk to us. We send him the brief and he executes it. He understands, creates, operationalizes and delivers the value. We want to get out of this screen- to-screen model and we want to go to a conversation with us. Let's see how this works here in practice. Let's take a look here on the screen. Very cool. So, that's it. Basically, what are we going to do? Let's think that we are an agency today that operationalizes campaigns for its customers. We have a big launch to do. And for that, we have a document, which is the API, which describes the entire briefing of the campaign, the guidelines, the directives. And what are we going to do? We go up here in our campaign manager, this briefing, and we basically have a conversation with us. Create campaigns based on my media plan. Very cool. In a short time, as you could see, he created five campaigns for us. each one with an investment, with products, formats, all of this in a very simple way. We basically come out of this model in which we need to operationalize a whole dynamic of work with several people for a quick conversation with us. And that happens in seconds. Let's take a look at one of these campaigns. Here is a simple page. we have the campaign period, the products that we want to announce, audience, investment and the types of products and formats that we have available. And well, I want to make my adjustments here, right? This interface is completely editable, I can obviously change it. But better than that, we can talk to our agent. increases the campaign's budget by 20% and redistributes it between the formats. Oops, let me adjust it here. Between the formats, good. As you can see, we have here 52,000, now we've gone to 62,400. The total allocation of this campaign has already redistributed it between formats, fantastic. We already have our campaign ready here with the value. But let's take a look at the detail in the banner, which is a very important format for us to communicate any type of awareness campaign. We go into detail and, well, the agent has already created several types of formats for us, without me saying anything to him, right? But there is a big problem. For this launch, we have a completely different visual identity. And what am I going to do? I already have a solution here. Fortunately, I saved the visual identity of this launch here. And I talk to my agent. I want to use my own KV. Good. In a few minutes, as you can see, the agent has already redefined all kinds of creativity for us. Guys, what took hours in the designer, the agent solved it for us in seconds. This is fantastic. Very well, the campaign is ready, the creative is authorized, it is in line with our visual identity. What do we do? We can already go to the publication of this campaign. I can talk to the agent, but I can use interface this time. I just come here, send for approval, authorize in this case, and what is happening here behind is very cool. The agent is validating the guidelines of our warehouses, the agent is validating rules and policies, brand safes, compliance, everything happens in a very fast way. As you can see, the campaign is approved and it is free to be published at any time. This is very cool. We are proposing here that we will not only work helping you in the management of the campaigns, but reducing any kind of friction in this approval process. After we have the campaign on air, We don't stop there. Our agent is basically rolling around, identifying all kinds of opportunities that we have to improve the performance of our campaigns. And besides that, he brings all the information in the palm of our hand. Let's take a look here at the performance of the campaigns that are in progress. And again, we talk to him. which is the average CTR of active campaigns. Good. Fantastic. They brought it here for us. The result today in our CTR is 1.66%. All this information with one command in the palm of your hand. We don't need to keep asking people to help us raise information for that last-minute meeting. This is amazing. And that's exactly what we want to bring to you guys. A complete reduction in friction and a huge value generation for your business. Soon available to all of you. And well, I'm going to call João because he has one more novelty that he wants to tell you. Come on, João. I'm gonna break the protocol here and give a round of applause to everyone who built this reality in the 80's. Last year I talked about dreams, and today I'm talking about reality. What you've seen here so far is how VTXS is pushing the retail media market. Basically, it's for us to discover how to transform the behavior of the consumer into intelligence, which in the end generates real value for retailers and advertisers. For this reason, we also brought another launch today. We brought Insights for Brands, a solution that delivers reliable data in real time, again, about what happens inside the warehouse. Market share, marketability, price strategy, and even supports advertisers, brands, to manage all their campaigns in a more assertive way. All this supported by an interactive IA in the Copilot format, not having the same line as what we talked about in the other products. And I also bring another solution that, married to our ecosystem, generates even more value for our customers, both for retailers, advertisers and agencies, which is the BTEX Data Cleanroom. A safe and governed space where we can access data anonymously, anonymized, with total control and conformity. Clients such as DPSP and Opela, who must be sitting here somewhere, can confirm this information. They already use this model to transform trade data into new real-world sources of revenue. And for those who want to know more about it, there's a lot more for us to talk about. We have a space dedicated to Retail Media here at the event, retail media area, close to the food square. I invite you all to consume content, have a coffee with us, and get into more details. Okay? And now I'm going to pass the ball to Márcio, my friend, to bring the news about the eCommerce platform. Thank you, guys! We'll be right back. We talked a lot about IA in our innovations, and now I want to explore how it also changes the way the business is operated. Let's talk about how Vitex believes that IA can help those who are here, you guys, operating e-commerce every day. A gente sabe que hoje operar um comércio é um problema de coordenação entre múltiplos canais, diversos sistemas, dados e, por último, equipes. E fazer isso sem IA é como tentar pilotar um avião moderno, mas sem nenhum instrumento. I talk to the e-commerce industry practically every day, from all segments, and this appears all the time. Let me bring this to our reality today. What we are going to hear now is a testimony from one of our clients, Jeff, Head of Omnichannel at Decathlon. What do you think is the most important part of the operation? The speed of action. The complexity, the amount of data we have, ends up making it difficult to generate the most agile and well-oriented insights for an action. I have a very high expectation that the use of AI will be fundamental to optimize this analysis and leaving more time for us to focus on what matters most to us, for us, which is the experience of our client. As you just heard, the problem of this complex operation was never the software. The problem is that the software that the world uses today was designed to be operated. But in the world of AI, software should not be operated, software must act. Now, imagine with me a completely different world. A system where you don't need to find out what to do, because the system already brings these opportunities. You don't have to coordinate the execution, because these agents already execute for you. You don't manage tools, you manage a system of agents. What I just described is not the future, this is what we are building now. And to show you how this works in practice, I would like to call on stage Guzmão, VP of Producto Avedex. Let's go, Guzmao! Thank you very much! Today we are very excited to present to you the first AI-native market system to operate business. The Vitex AI Workspace. The AI Work Space completely changes the role of teams, Because, from now on, Avedex users stop operating tactical tasks and start managing A-agency teams specialized in commerce. You define the goals and limits of the agents. The agents execute, optimize and generate impact on your business. Let me show you live, with a demo, the AI Workspace, which by the way, Jeff, who we just heard, is using exactly this tool here. Good. Let's see this coming up here. Well, here for the first time, live, in colors, the Vitex AI WorkSpace. As you can see, the first thing you're going to see in the Error Space is an indicator, a performance panel, because, after all, that's what matters. The team of agents works for you to improve your performance indicators. So let me show you the team here. At this point here specifically, I'm counting on four A agents that are improving my operation. I have a catalog agent that enriches my catalog. I have a promotion agent who brings me promotion suggestions to give a stop to the stock market. I have an optimization agent who is continuously turning the search, synonyms, merchandise rules to increase your conversion. And finally, I have the insights agent who monitors your operation, bringing insights to you and also helping you to answer any questions you have about your business. The cool thing is that these agencies are extensive. and you can bring specific context and specific instructions for your business. So, I can add here instructions and specific context of your operation for these agents to take into account when they are operating on you. The coolest part here is that we have an Agent Marketplace. Now, this Agent Market Place has only one active agent in the Detects, but soon this platform will be open for the entire ecosystem to also be able to develop agents in here to be commercialized here in the AI Workspace, as you can see. Well, how is this going to work here in practice? Since the agents are autonomous, once they are configured, they start sending initiative proposals to improve their indicators. So here, let's take a look at what he sent me. So I have here an optimization of delivery wheel, to improve logistics coverage, here a proposal to improve synonyms, to improve the quality of my search, an opportunity to create promotional campaigns with low-end out-of-stock products, and I also have an initiative here to improve my catalog, the conversion of my pages. Let me show you this one, so you can see how it works. So, when you click on one of the proposals, it gives you the details specifically of what this proposal is. It's showing that there's an opportunity to improve descriptions, SEO, titles, even images. And then I can see the scope. The coolest part is that it brings a task plan already delegating to the agent responsible for this execution. So, let's click here to see the specific scope. It brings here the scope, exactly what are the products based on the guidelines, on the VETEX intelligence, in conjunction with the guidelines of your company, what are products that are outside of these guidelines. Good. Once I looked and liked this task plan, I simply put it into operation. In practice, what is happening here now is that the agent is working for me. And then, if he needs any help, any revision, any additional context, he will basically ask me for help, and that's what he's doing here. So, he's asking me for a task, I need attention, I'll click in here, and here he's saying that he finished improving 400 product descriptions, following all the guidelines here, and he brings me a sample to see the work that was done. Look at the difference in what this agent can do. So, it brings me a text with little structure, difficult to read, but then here it is with structure, with ease, fluidity. It's really impressive what we do. So, as I'm used to this system and I liked what I saw, I basically put it to test in practice. These agents talk to the APIs of all Naviteks. So, here it's going up, I'm going up these new descriptions in Navitek. And done. So, everything in Avetex will now work this way, the agents work for you, they bring proposals, you review them and the agents execute them. But the final step here is, what about the impact of all this? What was the impact that these agents brought? That's why we have a panel of indicators here for you to be able to look in detail at what the agent did for you. So, I click here in this report, and it not only brings here a detail of my operation, what is selling the most and several insights, but it also brings here an idea of what were the initiatives that were executed in the last month and exactly how these agents are performing. So here, for example, a few weeks ago, I had a search optimization that brought here, in this demo account, an estimated incremental revenue of R$ 80,000 per month. So this is really impressive, this changes the e-commerce management model, and we already have some customers coming here today at Vitex Gold. But tell us more about it. Man, Guzmão, incredible. Guys, let's give a round of applause to Guzman and his team. First of all, let me introduce you to the market. First of all, today we are already working with a select group of leaders of major brands who are testing the Vitex AI Workspace in practice. Decathlon, Casa de Vídeo, Amo Beleza, only in this last week has the AI Work Space already suggested thousands of improvement recommendations for these clients. What we have observed over this time is a very clear change. The teams don't start with the question anymore. What should we do? They start with answers. The agents already bring action proposals, they already execute optimizations, they already adjust the operation in real time. Throughout the second semester, we will expand the access of the AI Workspace to an increasingly large number of clients. We are going to take this new operational model to all of Latin America and the world. Thank you, Guzmão. Thank you Betancen. What did you think? We at Betex are very excited about this new AI-native world. We are excited to see you using the three products that we have shown here today. AI Workspace, which will change the way you make decisions and the cost of operating the business. Adsplatform, which is going to change the monetization of the business and make it profitable. And CXplatform redefining the consumer experience to bring more efficiency to the service and more conversation. But before concluding, I have just two more big news here. A primeira é que estamos lançando hoje aqui no Vitex Day, mais um lançamento, o ViteX AI Developer Toolkit, o nosso próprio MCP Server e Skill Library. Com ele, você vai poder desenvolver na Vitext usando o seu AI Code Assistant de preferência, seja ele o Plot, o Cursor, Copilot. we are covering the most diverse cases of use of development within VTX, such as development in VTxIO, FastStore, payment connectors, marketplace, and even AdWords scenarios. This means much more speed in development within the VTex and in all integrations, and more experimentation for all of you. And the coolest part is that this is already available in our Developer Portal. The second big news here, before we finish, is that VTX is already enabled, the UCP integration there in the United States, in our Universal Commerce Protocol. This means that, through VTEX, you can sell via Google AI Mode and Gemini as soon as Google makes the CP integration available here in Brazil. This means much more discovery for your products and, especially, more sales. We are already onboarding our first customers in the United States and I want to show you a live demo with one of them, our client, World Wide Golf, who is one of the largest golf retailers in the United States. So, let's go. Good. So, here is our demo interface. I am not a golf fan, so I will write in English, as it is available in the US. So, I am a beginner at golf, and I need a golf club. I want a golf stick here. Let's go. So, right here, inside the Google search, it already identifies that you actually want to have a conversation about discovery. directs you to the Google AI Mode, brings you a series of interesting information to give you confidence in what you really need. So, it brings me here what I really need, makes a recommendation, explains to me why. And here I can click, it already recommended me a product specifically. As VTech is already natively integrated with Google Shopping and with Google Pay, it already brings here World Wide Golf, that has the best price specifically for this recommendation. I can check the VTEX website here, the World Wide Growth website, which is hosted here by VTEx, but if I'm authenticated here in Google, I can make the purchase right here within the discovery. So I'm going to do that. And so, it's an impressive thing. I'm impressing Jane Smith here in this demo account, but it's impressive what it's like to buy within the Google discovery act. And then the coolest part, once I complete the purchase, all these requests fall within VTEX, as well as all the others that we talked about here, the WhatsApp store, the store assistant, B2B, the Market Trace, all falling within Vtex's admin. So we are really very excited about this new integration here. Good. Returning here to the presentation. I hope you enjoyed everything you saw here today. My final message is that the future is already the present. And that everything you've seen here today is already at the level of our future. And you can also find more information on our Vitex Vision Zone website. I'm going to take a picture here of the QR code so you can get more information. Explore all these new things in our booth, because it's really worth it. Finally, I would like to make a sincere thank you to each one of you who supports and values the work of our ecosystem. Today, we have more than 250 exhibitors, agencies and integrated solutions here at Vitex Game. This is a living proof that we are able to build together. This is an expression of the powerful potential of our country. As Mariana said at the opening, and I reinforce here now, Our engineering changes our country. Our engineering is changing our country, and our ecosystem is undoubtedly one of the most beautiful expressions of Brazilian engineering. Thank you very much. Thank you. We'll be right back.