Company profile MAT

Mattel, Inc.
mattel is a creations company that inspires the wonder of childhood. our mission is to be the recognized leader in play, learning and development worldwide. mattel’s portfolio of global consumer brands includes american girl®, barbie®, fisher-price®, hot wheels®, monster high® and thomas & friends®, among many others. mattel also creates a wealth of lines and products m...ade in collaboration with leading entertainment and technology companies. with a global workforce of approximately 31,000 people, mattel operates in 40 countries and territories and sells products in more than 150 nations. visit us online at www.mattel.com. Show More
Quarter analysis & expected interestLast update: February 08 2024 00:02:59.

After 38 days of this quarter the interest is at 22.0. Based on that we can calculate that during remaining 53 days it will total up to 53.0.
mattel dolls expected interest is significantly lower compared to previous quarter (-69.0%) and same quarter last year (-41.8%).

YearQ1Q2Q3Q4
2019207
116
-44.0% QoQ
198
70.7% QoQ
171
-13.6% QoQ
2020 83
-59.9% YoY -51.5% QoQ
108
-6.9% YoY 30.1% QoQ
112
-43.4% YoY 3.7% QoQ
124
-27.5% YoY 10.7% QoQ
2021 95
14.5% YoY -23.4% QoQ
75
-30.6% YoY -21.1% QoQ
99
-11.6% YoY 32.0% QoQ
94
-24.2% YoY -5.1% QoQ
2022 106
11.6% YoY 12.8% QoQ
126
68.0% YoY 18.9% QoQ
117
18.2% YoY -7.1% QoQ
106
12.8% YoY -9.4% QoQ
2023 91
-14.2% YoY -14.2% QoQ
109
-13.5% YoY 19.8% QoQ
192
64.1% YoY 76.1% QoQ
171
61.3% YoY -10.9% QoQ
2024 22
-75.8% YoY -87.1% QoQ
- - -
this symbol represents interest this quarter up to now and updates daily. For expected interest by the end of the quarter based on current trend see "Quarter analysis" above the table.
Correlation between past revenue and mattel dolls search interestLast update: February 08 2024 00:02:59.
Correlation coefficient between keyword and revenue is 0.22
Interest value is multiplied to fit the chart properly. Correlation level is represented by Pearson correlation coefficient. Value closer to 1 represents higher level of correlation. Value closer to -1 represents inverted relationship. Value closer to 0 represents no relationship.
Analysis of YoY 5Y Google Trends Last update: February 08 2024 00:02:59.

The average 5 years interest of mattel dolls was 9.7 per week.
The last year interest of mattel dolls compared to the last 5 years has changed by 8.25%.
This is something to be checked.
The last year interest is quite lower compared to 5 years ago. It has decreased by -25.11%.

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Quarter analysis & expected interestLast update: February 08 2024 00:03:03.

After 38 days of this quarter the interest is at 73.0. Based on that we can calculate that during remaining 53 days it will total up to 175.0.
mattel toys expected interest is significantly lower compared to previous quarter (-49.0%) but similar to same quarter last year.

YearQ1Q2Q3Q4
2019105
136
29.5% QoQ
188
38.2% QoQ
228
21.3% QoQ
2020 158
50.5% YoY -30.7% QoQ
192
41.2% YoY 21.5% QoQ
184
-2.1% YoY -4.2% QoQ
212
-7.0% YoY 15.2% QoQ
2021 187
18.4% YoY -11.8% QoQ
198
3.1% YoY 5.9% QoQ
173
-6.0% YoY -12.6% QoQ
244
15.1% YoY 41.0% QoQ
2022 225
20.3% YoY -7.8% QoQ
216
9.1% YoY -4.0% QoQ
227
31.2% YoY 5.1% QoQ
254
4.1% YoY 11.9% QoQ
2023 179
-20.4% YoY -29.5% QoQ
203
-6.0% YoY 13.4% QoQ
468
106.2% YoY 130.5% QoQ
343
35.0% YoY -26.7% QoQ
2024 73
-59.2% YoY -78.7% QoQ
- - -
this symbol represents interest this quarter up to now and updates daily. For expected interest by the end of the quarter based on current trend see "Quarter analysis" above the table.
Correlation between past revenue and mattel toys search interestLast update: February 08 2024 00:03:03.
Correlation coefficient between keyword and revenue is 0.59
Interest value is multiplied to fit the chart properly. Correlation level is represented by Pearson correlation coefficient. Value closer to 1 represents higher level of correlation. Value closer to -1 represents inverted relationship. Value closer to 0 represents no relationship.
Analysis of YoY 5Y Google Trends Last update: February 08 2024 00:03:04.

The average 5 years interest of mattel toys was 16.9 per week.
The last year interest of mattel toys compared to the last 5 years has changed by 36.45%.
This is something to be checked.
The last year interest is quite higher compared to 5 years ago. It has increased by 68.44%.

Google Trends widget for keyword preview might not work in your browser. If so, try Google Chrome
Quarter analysis & expected interestLast update: February 08 2024 00:03:07.

After 38 days of this quarter the interest is at 58.0. Based on that we can calculate that during remaining 53 days it will total up to 139.0.
barbie dolls expected interest is significantly lower compared to previous quarter (-56.7%) but similar to same quarter last year.

YearQ1Q2Q3Q4
2019112
170
51.8% QoQ
224
31.8% QoQ
274
22.3% QoQ
2020 171
52.7% YoY -37.6% QoQ
243
42.9% YoY 42.1% QoQ
260
16.1% YoY 7.0% QoQ
361
31.8% YoY 38.8% QoQ
2021 224
31.0% YoY -38.0% QoQ
195
-19.8% YoY -12.9% QoQ
220
-15.4% YoY 12.8% QoQ
278
-23.0% YoY 26.4% QoQ
2022 194
-13.4% YoY -30.2% QoQ
187
-4.1% YoY -3.6% QoQ
209
-5.0% YoY 11.8% QoQ
271
-2.5% YoY 29.7% QoQ
2023 164
-15.5% YoY -39.5% QoQ
206
10.2% YoY 25.6% QoQ
509
143.5% YoY 147.1% QoQ
321
18.5% YoY -36.9% QoQ
2024 58
-64.6% YoY -81.9% QoQ
- - -
this symbol represents interest this quarter up to now and updates daily. For expected interest by the end of the quarter based on current trend see "Quarter analysis" above the table.
Correlation between past revenue and barbie dolls search interestLast update: February 08 2024 00:03:07.
Correlation coefficient between keyword and revenue is 0.67
Interest value is multiplied to fit the chart properly. Correlation level is represented by Pearson correlation coefficient. Value closer to 1 represents higher level of correlation. Value closer to -1 represents inverted relationship. Value closer to 0 represents no relationship.
Analysis of YoY 5Y Google Trends Last update: February 08 2024 00:03:09.

The average 5 years interest of barbie dolls was 18.66 per week.
The last year interest of barbie dolls compared to the last 5 years has changed by 22.83%.
This is something to be checked.
The last year interest is quite higher compared to 5 years ago. It has increased by 40.87%.

Google Trends widget for keyword preview might not work in your browser. If so, try Google Chrome
Quarter analysis & expected interestLast update: February 08 2024 00:03:12.

After 38 days of this quarter the interest is at 86.0. Based on that we can calculate that during remaining 53 days it will total up to 206.0.
barbie toys expected interest is significantly lower compared to previous quarter (-72.6%) but similar to same quarter last year.

YearQ1Q2Q3Q4
2019159
255
60.4% QoQ
363
42.4% QoQ
622
71.3% QoQ
2020 247
55.3% YoY -60.3% QoQ
434
70.2% YoY 75.7% QoQ
478
31.7% YoY 10.1% QoQ
824
32.5% YoY 72.4% QoQ
2021 347
40.5% YoY -57.9% QoQ
342
-21.2% YoY -1.4% QoQ
391
-18.2% YoY 14.3% QoQ
653
-20.8% YoY 67.0% QoQ
2022 308
-11.2% YoY -52.8% QoQ
324
-5.3% YoY 5.2% QoQ
405
3.6% YoY 25.0% QoQ
633
-3.1% YoY 56.3% QoQ
2023 246
-20.1% YoY -61.1% QoQ
326
0.6% YoY 32.5% QoQ
660
63.0% YoY 102.5% QoQ
752
18.8% YoY 13.9% QoQ
2024 86
-65.0% YoY -88.6% QoQ
- - -
this symbol represents interest this quarter up to now and updates daily. For expected interest by the end of the quarter based on current trend see "Quarter analysis" above the table.
Correlation between past revenue and barbie toys search interestLast update: February 08 2024 00:03:12.
Correlation coefficient between keyword and revenue is 0.72
Interest value is multiplied to fit the chart properly. Correlation level is represented by Pearson correlation coefficient. Value closer to 1 represents higher level of correlation. Value closer to -1 represents inverted relationship. Value closer to 0 represents no relationship.
Analysis of YoY 5Y Google Trends Last update: February 08 2024 00:03:12.

The average 5 years interest of barbie toys was 34.06 per week.
The last year interest of barbie toys compared to the last 5 years has changed by 11.22%.
The interest for barbie toys is seasonal.
The last year interest is quite higher compared to 5 years ago. It has increased by 32.45%.

Google Trends widget for keyword preview might not work in your browser. If so, try Google Chrome
Quarter analysis & expected interestLast update: February 08 2024 00:03:16.

After 38 days of this quarter the interest is at 79.0. Based on that we can calculate that during remaining 53 days it will total up to 189.0.
monster high dolls expected interest is significantly lower compared to previous quarter (-58.4%) but similar to same quarter last year.

YearQ1Q2Q3Q4
201983
152
83.1% QoQ
163
7.2% QoQ
166
1.8% QoQ
2020 124
49.4% YoY -25.3% QoQ
202
32.9% YoY 62.9% QoQ
222
36.2% YoY 9.9% QoQ
264
59.0% YoY 18.9% QoQ
2021 164
32.3% YoY -37.9% QoQ
168
-16.8% YoY 2.4% QoQ
222
0.0% YoY 32.1% QoQ
234
-11.4% YoY 5.4% QoQ
2022 229
39.6% YoY -2.1% QoQ
520
209.5% YoY 127.1% QoQ
516
132.4% YoY -0.8% QoQ
603
157.7% YoY 16.9% QoQ
2023 292
27.5% YoY -51.6% QoQ
298
-42.7% YoY 2.1% QoQ
321
-37.8% YoY 7.7% QoQ
454
-24.7% YoY 41.4% QoQ
2024 79
-72.9% YoY -82.6% QoQ
- - -
this symbol represents interest this quarter up to now and updates daily. For expected interest by the end of the quarter based on current trend see "Quarter analysis" above the table.
Correlation between past revenue and monster high dolls search interestLast update: February 08 2024 00:03:15.
Correlation coefficient between keyword and revenue is 0.4
Interest value is multiplied to fit the chart properly. Correlation level is represented by Pearson correlation coefficient. Value closer to 1 represents higher level of correlation. Value closer to -1 represents inverted relationship. Value closer to 0 represents no relationship.
Analysis of YoY 5Y Google Trends Last update: February 08 2024 00:03:17.

The average 5 years interest of monster high dolls was 21.06 per week.
The last year interest of monster high dolls compared to the last 5 years has changed by 20.61%.
The interest for monster high dolls is trending.
The last year interest is quite higher compared to 5 years ago. It has increased by 117.28%.

Google Trends widget for keyword preview might not work in your browser. If so, try Google Chrome
Quarter analysis & expected interestLast update: February 08 2024 00:03:20.

After 38 days of this quarter the interest is at 94.0. Based on that we can calculate that during remaining 53 days it will total up to 225.0.
monster high toys expected interest is significantly lower compared to previous quarter (-60.9%) but similar to same quarter last year.

YearQ1Q2Q3Q4
201982
159
93.9% QoQ
133
-16.4% QoQ
235
76.7% QoQ
2020 181
120.7% YoY -23.0% QoQ
259
62.9% YoY 43.1% QoQ
228
71.4% YoY -12.0% QoQ
226
-3.8% YoY -0.9% QoQ
2021 198
9.4% YoY -12.4% QoQ
260
0.4% YoY 31.3% QoQ
319
39.9% YoY 22.7% QoQ
296
31.0% YoY -7.2% QoQ
2022 251
26.8% YoY -15.2% QoQ
374
43.8% YoY 49.0% QoQ
459
43.9% YoY 22.7% QoQ
729
146.3% YoY 58.8% QoQ
2023 197
-21.5% YoY -73.0% QoQ
258
-31.0% YoY 31.0% QoQ
431
-6.1% YoY 67.1% QoQ
575
-21.1% YoY 33.4% QoQ
2024 94
-52.3% YoY -83.7% QoQ
- - -
this symbol represents interest this quarter up to now and updates daily. For expected interest by the end of the quarter based on current trend see "Quarter analysis" above the table.
Correlation between past revenue and monster high toys search interestLast update: February 08 2024 00:03:19.
Correlation coefficient between keyword and revenue is 0.47
Interest value is multiplied to fit the chart properly. Correlation level is represented by Pearson correlation coefficient. Value closer to 1 represents higher level of correlation. Value closer to -1 represents inverted relationship. Value closer to 0 represents no relationship.
Analysis of YoY 5Y Google Trends Last update: February 08 2024 00:03:20.

The average 5 years interest of monster high toys was 22.86 per week.
The last year interest of monster high toys compared to the last 5 years has changed by 26.29%.
The interest for monster high toys is trending.
The last year interest is quite higher compared to 5 years ago. It has increased by 123.45%.

Google Trends widget for keyword preview might not work in your browser. If so, try Google Chrome
Quarter analysis & expected interestLast update: February 08 2024 00:03:25.

After 38 days of this quarter the interest is at 107.0. Based on that we can calculate that during remaining 53 days it will total up to 256.0.
american girl dolls expected interest is significantly lower compared to previous quarter (-55.6%) but similar to same quarter last year.

YearQ1Q2Q3Q4
2019238
384
61.3% QoQ
465
21.1% QoQ
767
64.9% QoQ
2020 383
60.9% YoY -50.1% QoQ
627
63.3% YoY 63.7% QoQ
638
37.2% YoY 1.8% QoQ
887
15.6% YoY 39.0% QoQ
2021 437
14.1% YoY -50.7% QoQ
382
-39.1% YoY -12.6% QoQ
411
-35.6% YoY 7.6% QoQ
590
-33.5% YoY 43.6% QoQ
2022 379
-13.3% YoY -35.8% QoQ
352
-7.9% YoY -7.1% QoQ
438
6.6% YoY 24.4% QoQ
607
2.9% YoY 38.6% QoQ
2023 381
0.5% YoY -37.2% QoQ
321
-8.8% YoY -15.7% QoQ
358
-18.3% YoY 11.5% QoQ
576
-5.1% YoY 60.9% QoQ
2024 107
-71.9% YoY -81.4% QoQ
- - -
this symbol represents interest this quarter up to now and updates daily. For expected interest by the end of the quarter based on current trend see "Quarter analysis" above the table.
Correlation between past revenue and american girl dolls search interestLast update: February 08 2024 00:03:24.
Correlation coefficient between keyword and revenue is 0.4
Interest value is multiplied to fit the chart properly. Correlation level is represented by Pearson correlation coefficient. Value closer to 1 represents higher level of correlation. Value closer to -1 represents inverted relationship. Value closer to 0 represents no relationship.
Analysis of YoY 5Y Google Trends Last update: February 08 2024 00:03:25.

The average 5 years interest of american girl dolls was 37.42 per week.
The last year interest of american girl dolls compared to the last 5 years has changed by -17.72%.
The interest for american girl dolls is significantly decreasing.
The last year interest is quite lower compared to 5 years ago. It has decreased by -20.34%.

Google Trends widget for keyword preview might not work in your browser. If so, try Google Chrome
Quarter analysis & expected interestLast update: February 08 2024 00:03:28.

After 38 days of this quarter the interest is at 67.0. Based on that we can calculate that during remaining 53 days it will total up to 160.0.
american girl toys expected interest is significantly lower compared to previous quarter (-66.7%) but similar to same quarter last year.

YearQ1Q2Q3Q4
2019162
231
42.6% QoQ
350
51.5% QoQ
670
91.4% QoQ
2020 250
54.3% YoY -62.7% QoQ
402
74.0% YoY 60.8% QoQ
392
12.0% YoY -2.5% QoQ
775
15.7% YoY 97.7% QoQ
2021 276
10.4% YoY -64.4% QoQ
263
-34.6% YoY -4.7% QoQ
311
-20.7% YoY 18.3% QoQ
618
-20.3% YoY 98.7% QoQ
2022 242
-12.3% YoY -60.8% QoQ
247
-6.1% YoY 2.1% QoQ
355
14.1% YoY 43.7% QoQ
524
-15.2% YoY 47.6% QoQ
2023 217
-10.3% YoY -58.6% QoQ
189
-23.5% YoY -12.9% QoQ
251
-29.3% YoY 32.8% QoQ
481
-8.2% YoY 91.6% QoQ
2024 67
-69.1% YoY -86.1% QoQ
- - -
this symbol represents interest this quarter up to now and updates daily. For expected interest by the end of the quarter based on current trend see "Quarter analysis" above the table.
Correlation between past revenue and american girl toys search interestLast update: February 08 2024 00:03:28.
Correlation coefficient between keyword and revenue is 0.51
Interest value is multiplied to fit the chart properly. Correlation level is represented by Pearson correlation coefficient. Value closer to 1 represents higher level of correlation. Value closer to -1 represents inverted relationship. Value closer to 0 represents no relationship.
Analysis of YoY 5Y Google Trends Last update: February 08 2024 00:03:29.

The average 5 years interest of american girl toys was 27.97 per week.
The last year interest of american girl toys compared to the last 5 years has changed by -23.27%.
The interest for american girl toys is significantly decreasing.
The last year interest is quite lower compared to 5 years ago. It has decreased by -26.25%.

Google Trends widget for keyword preview might not work in your browser. If so, try Google Chrome
Quarter analysis & expected interestLast update: February 08 2024 00:03:31.

After 38 days of this quarter the interest is at 216.0. Based on that we can calculate that during remaining 53 days it will total up to 517.0.
hot wheels cars expected interest is significantly lower compared to previous quarter (-51.1%) but similar to same quarter last year.

YearQ1Q2Q3Q4
2019323
553
71.2% QoQ
596
7.8% QoQ
888
49.0% QoQ
2020 618
91.3% YoY -30.4% QoQ
649
17.4% YoY 5.0% QoQ
631
5.9% YoY -2.8% QoQ
930
4.7% YoY 47.4% QoQ
2021 682
10.4% YoY -26.7% QoQ
659
1.5% YoY -3.4% QoQ
723
14.6% YoY 9.7% QoQ
989
6.3% YoY 36.8% QoQ
2022 718
5.3% YoY -27.4% QoQ
667
1.2% YoY -7.1% QoQ
725
0.3% YoY 8.7% QoQ
947
-4.2% YoY 30.6% QoQ
2023 724
0.8% YoY -23.5% QoQ
701
5.1% YoY -3.2% QoQ
732
1.0% YoY 4.4% QoQ
1058
11.7% YoY 44.5% QoQ
2024 216
-70.2% YoY -79.6% QoQ
- - -
this symbol represents interest this quarter up to now and updates daily. For expected interest by the end of the quarter based on current trend see "Quarter analysis" above the table.
Correlation between past revenue and hot wheels cars search interestLast update: February 08 2024 00:03:31.
Correlation coefficient between keyword and revenue is 0.56
Interest value is multiplied to fit the chart properly. Correlation level is represented by Pearson correlation coefficient. Value closer to 1 represents higher level of correlation. Value closer to -1 represents inverted relationship. Value closer to 0 represents no relationship.
Analysis of YoY 5Y Google Trends Last update: February 08 2024 00:03:32.

The average 5 years interest of hot wheels cars was 56.65 per week.
The last year interest of hot wheels cars compared to the last 5 years has changed by 6.65%.
The interest for hot wheels cars is seasonal.
The last year interest is quite higher compared to 5 years ago. It has increased by 20.74%.

Google Trends widget for keyword preview might not work in your browser. If so, try Google Chrome
Quarter analysis & expected interestLast update: February 08 2024 00:03:36.

After 38 days of this quarter the interest is at 98.0. Based on that we can calculate that during remaining 53 days it will total up to 235.0.
hot wheels tracks expected interest is significantly lower compared to previous quarter (-68.4%) and same quarter last year (-40.4%).

YearQ1Q2Q3Q4
2019172
222
29.1% QoQ
253
14.0% QoQ
718
183.8% QoQ
2020 305
77.3% YoY -57.5% QoQ
340
53.2% YoY 11.5% QoQ
319
26.1% YoY -6.2% QoQ
629
-12.4% YoY 97.2% QoQ
2021 324
6.2% YoY -48.5% QoQ
235
-30.9% YoY -27.5% QoQ
335
5.0% YoY 42.6% QoQ
692
10.0% YoY 106.6% QoQ
2022 296
-8.6% YoY -57.2% QoQ
305
29.8% YoY 3.0% QoQ
358
6.9% YoY 17.4% QoQ
674
-2.6% YoY 88.3% QoQ
2023 394
33.1% YoY -41.5% QoQ
320
4.9% YoY -18.8% QoQ
375
4.7% YoY 17.2% QoQ
744
10.4% YoY 98.4% QoQ
2024 98
-75.1% YoY -86.8% QoQ
- - -
this symbol represents interest this quarter up to now and updates daily. For expected interest by the end of the quarter based on current trend see "Quarter analysis" above the table.
Correlation between past revenue and hot wheels tracks search interestLast update: February 08 2024 00:03:35.
Correlation coefficient between keyword and revenue is 0.48
Interest value is multiplied to fit the chart properly. Correlation level is represented by Pearson correlation coefficient. Value closer to 1 represents higher level of correlation. Value closer to -1 represents inverted relationship. Value closer to 0 represents no relationship.
Analysis of YoY 5Y Google Trends Last update: February 08 2024 00:03:38.

The average 5 years interest of hot wheels tracks was 31.18 per week.
The last year interest of hot wheels tracks compared to the last 5 years has changed by 9.72%.
The interest for hot wheels tracks is seasonal.
The last year interest is quite higher compared to 5 years ago. It has increased by 18.29%.

Google Trends widget for keyword preview might not work in your browser. If so, try Google Chrome
Useful links and data for MAT
Latest articles

2026-05-08T09:28:52.564Z

Reuters
Mattel investor asks CEO to consider go-private or sale as toy demand weakens

2026-05-07T20:43:00Z

BusinessWire
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2026-05-07T20:05:00Z

BusinessWire
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Analyst Upgrades
Wells Fargo Maintains Overweight on Mattel, Lowers Price Target to $18

2026-04-29T20:14:51.086Z

Reuters
Mattel raises annual profit forecast on steady toy demand, entertainment push

2026-04-29T20:05:00Z

BusinessWire
Mattel Reports First Quarter 2026 Financial Results

2026-04-28T16:00:00Z

BusinessWire
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CNBC
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2026-04-09T20:05:00Z

BusinessWire
Mattel Announces First Quarter 2026 Financial Results and Conference Call Date

2026-04-07T18:00:00Z

BusinessWire
Mattel Announces Departure of Steve Totzke, President and Chief Commercial Officer, and Promotion of Sanjay Luthra to Lead Global Commercial Organization

2026-03-24T16:00:00Z

BusinessWire
Mattel Unveils Full "Masters of the Universe" Product Line Ahead of Highly Anticipated Live-Action Film

2026-03-14T02:17:00Z

BusinessWire
Mattel Presents at 2026 UBS Global Consumer and Retail Conference to Discuss Strategy and Outlook

2026-03-12T13:00:00Z

BusinessWire
From Garage Build to Die-Cast Car: 2026 Hot Wheels™ Legends Tour Now Accepting Entries Worldwide

2026-03-11T13:17:34Z

Analyst Upgrades
Wells Fargo Initiates Coverage On Mattel with Overweight Rating, Announces Price Target of $19